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Digital Transformation: Mindset Before Technology

Feb 04, 2021

Digital Transformation-Mindset Before Technology

Buckle up. Digital change is going to get faster—and it will require a new leadership mindset. 

When we dig into history, we find that digitization began in the mid-20th century, but it was slow. Change was an upheaval that happened every few yearsToday, the pace of change is speeding up—itnow so fast we call it a transformation. 

Customers drive the change, and their expectations have never been higher. They have become connected and informed technology users, and they expect the companies that serve them to lead the way.1 

According to Salesforce, 70% of consumers say that new technologies make it easier to switch, and we know that most of them will if they have even one disappointing experience. 

Whether they are consumers, businesses, or governments, customers expect the companies they do business with to keep on innovating. Your employees have the same expectations. 

So, you may be looking at your current technology to see if there are better ways to do business. You might even think it’s time to make a change. We advise caution. Consider your leadership mindset before you set the wheels in motion. 

Old Ways of Thinking 

Over the past 23 years, we have seen many struggles. Years ago, part of the problem was that the new cloud vendors and their partners often pushed all the change management thinking and planning onto their new customers. It was only when their customer satisfaction feedback began telling them what was going on that practice changed. 

There was another issue. Many implementers ask customers to analyze how they did business and configure their new software to duplicate it. Many still do it that way. 

That way of thinking doesn’t help your team prepare for the future. HR teams need to be thinking of how  they will serve customers next month, next year, and three or more years from now—and how they can adapt to changing expectations.2 

We will have to get out of our comfort zone and make our organization and process changes before the implementation. 

A New HR Mindset—Lead the Leaders 

MIT Sloan Management
MIT Sloan Management Review surveyed 4,394 global leaders and followed it with executive interviews  and focus groups of emerging next-gen leaders. Their results give us reason to be concerned Only 12 % of respondents strongly agree their companies are building robust leadership pipelines; only 10% feel that their organizations have leaders with the right skills to thrive in the digital economy 
(Figure 1)

These results show us that digital transformation is not all about technology. To transform the business and the workforce, we as leaders need to transform ourselves. 

 The immediate and ongoing future requires a fresh way of looking at organizational design, corporate culture, talent management structure, and related processes. It is up to HR to lead digital transformation efforts by leading the organization’s leaders. 

A new breed of digitally savvy, data-driven, and creative leaders is coming. Many of them are already in positions of responsibility. HR’s next best move is to show hide-bound, command-and-control leaders how to work with and leverage that new mindset. 

Leadership transformation is a thousand times more critical than your next technology. Transformation is about to touch everything you do, so prepare the way for your next digital move, so you can invest in technology that will grow with you. 

Pixentia is a full-service technology company dedicated to helping clients solve business problems, improve the capability of their people, and achieve better results.

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