Product Knowledge makes your sales big

FIRST LEARN…...and that easily removes ‘L’.

“You can't sell anything if you can't tell anything” - Beth Comstock

Hello SMarketing folks…..

Have you been into sales and marketing but struggling to survive? 

Unable to transform your sales strategies into a win-win situation?

If so, you need to unlearn your current trends for good. There are many factors why sales strategies often go the other way round, and one of them is inadequate product knowledge and the way it is being overlooked. As sales and marketing are the crucial contributors for the success of an enterprise, the ones who are into the field must be well-off with all the skills that aid in making great sales. Hence the aspect of gaining product knowledge is so very essential and can never be looked down upon as trivial. 

Effective, in and out knowledge of a product is a true initiator of great sales. It is a vehicle that gets your job half done, eases your process of building trust among customers and takes you for a win-win situation. Accurate product knowledge creates positive customer experience and speeds up the flow of your sales and positively influences your bottom line.

Being on the track of sales without sufficient knowledge of products is like being in a skating rink with skates to your legs, but without knowing how to skate. You are prepared to fall and fail. So better be good on your products’ knowledge. There are many ways to enhance your knowledge, but let’s us look into some of them now.

Be a learner from the beginning

To have a complete grasp on your product, it’s very important to learn about it right from its origin. Constant collaboration with development team during its building process is highly fetching. It gives one, the entire knowledge and understanding of the product and its performance. Prior to this learn the needs of the customers which form the foundation for the birth of your product. Having a total knowledge of the product and being unclear of the customers needs, again brings you to the skating rink as need varies from person to person and one should realise the specificity and approach accordingly. Another thing to bear in mind is to be honest about what you have and what you don’t have. It’s a mere time waste to approach a customer when you don't have what exactly your customer wants. Never think you can manage to sell, it becomes hard later.

Become a customer

Before you dive into the market with your product, you need to have an experience of it. When you experience, you express well. As it is said that a good customer will become a good advertiser, one has to become a customer to approach other customers to sell the product. This helps in building trust, which is really important between a salesperson and a customer. People have many number of questions to put forth before they choose a product, so an experience of product’s performance will be a great support to be confident and provide the customer with all the required information that helps in making a better choice. 

Beware of your competition

Another essential is to be all aware of your competitors and their products. It is so good to have knowledge of those products too. That helps you to differentiate your product and it becomes easy to highlight where your product overrides the others when dealing with a customer and this is where you bring out the uniqueness of your product. Uniqueness is what every customer explores for but that uniqueness should also suffice the need. Thus it is very crucial to know your competition, your product’s uniqueness and proceed further.

Product knowledge training programs

These are an effortless way of acquiring knowledge of your products. They enable quick comprehension and bring a complete enlightenment of the product and its functioning. These are tailored according to the product, offering beneficial insights to advertise and sell. Nowadays product knowledge training programs are evolving with much engagement and gamification to make the learners have fun while they learn to enhance their skills. 

When a salesperson is well off with products’ knowledge, lot of advantages come his way, some  of them are -

• Enables to approach a right customer
• Strategic and specific delivery of knowledge
• Easily influences and builds trust
• Creates a positive customer experience
• Initiates more prospects

One of the right approaches to your sales is to have accurate knowledge of your products, so, FIRST LEARN…...and that easily removes ‘L’.